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What role can SEO play in increasing roofing leads?

Roofing SEO isn't a luxury - it's a necessity. For roofers who prioritize SEO, the stormy night scenario is a reality rather than merely a hypothetical one. Your reputation and leads will soar if you begin optimizing now. The key to survival in a competitive market is visibility. By investing in keyword research, on-page optimization, local SEO, and content marketing, you position your business as the go-to solution for homeowners. Additionally, you ought to use these platforms to advertise your website and entice users to share your content.

Make use of social media sites. Social media sites are a great way to raise awareness of your roofing business. In order to communicate with your customers, share useful content, and post updates about your company, you should set up accounts on a number of social media platforms, including Facebook and Twitter. While DIY SEO is possible, partnering with a professional agency accelerates results. Professionals carry out comprehensive audits, put sophisticated plans into action, and keep abreast of algorithm modifications.

By hiring an agency to revamp their keyword strategy and technical SEO, for example, a US roofing seo agency company saw a 150 percent increase in organic traffic in just one year. What is a DA score and why is it important? Moz developed a score called Domain Authority that forecasts how highly your website will appear on search engine result pages (SERPs). Your DA score can be anywhere from one to 100 and the higher the better because it indicates how likely it is for your website to rank well in Google's organic results.

Stated differently, the DA score indicates how well Google anticipates your website will function if it were indexable today. Since it shows how likely it is that your website will rank highly in Google's organic results, your DA score, which ranges from one to 100, should be as high as possible. Domain Authority is a score created by Moz that predicts how well your site will rank on search engine result pages (SERPs). under Page Authority if its database contains no linking pages.

If there are no linking pages in its database, then OSE will just say "N/A" under Page Authority. Should I bother checking my DA score. If you want to know how well your site will rank on search engine results pages, then sure, but keep in mind that since DA scores are solely based on backlinks, they aren't always accurate. You'll need to enter your URL and OSE will show you both your DA score and PA (Page Authority) as well as links pointing to your site from other websites that have been ranked by Google's PageRank algorithm.